|
Improving
the Art of Marketing the Arts
This 3-part
series designed to help you develop cost-effective techniques
to promote your arts organization. The workshops are presented
through a new partnership between the Greater Pittsburgh Arts
Council and the American Marketing Association - Pittsburgh Chapter.
For more than 20 years, Stephen Wayhart has built a solid reputation
as a strategic marketing campaign maker from his Ad Agency days
with General Motors' Cadillac and Oldsmobile Dealer Marketing
Groups to McDonald's Corporation to helping launch Sprint PCS.
As principal of BrandMill, he has consulted with MARC USA, Allegheny
Energy, EDMC, Ford Motor Company, Kennywood Entertainment, Vocelli
Pizza, Sprint PCS and True Value Hardware.
| Building
a Brand that Buzzes |
| Friday,
March 7, 9:30-11:30 am |
| Benedum
Center, 719 Liberty Avenue, 7th Floor Conference Room, Downtown |
Learn the
new branding building basics of experiential marketing and storytelling.
Discover the 10+ types of word-of-mouth marketing, the six tenets
of customer evangelism, the eight ways to get people to spread
your good word and more! View registration
info...
| Unlocking
the New Powers of PR |
| Wednesday,
March 19, 9:30-11:30 am |
| Future
Tenant Gallery, 819 Penn Avenue, Downtown |
The art and
science of Public Relations craft has never before achieved the
kind of respect that it is enjoying today. Find out how you can
make the new rules of PR build your brand and your organization.
The Web has changed the rules and most old-line PR professionals
just don't know it yet. Learn how to craft search engine friendly
press releases, online press kits and much more! View
registration info...
| Increasing
Your Web 2.0 Marketing Success |
| Friday,
April 4, 9:30-11:30 am |
| Benedum
Center, 719 Liberty Avenue, Studio B, Downtown |
You'll be
treated to a session showing how to run your own email marketing
campaigns better, faster and cheaper. Also, learn how you can
easily execute and incorporate various new Web 2.0 media such
as blogs, wikis and more into your marketing! View
registration info...
Registration
Fees (per Session)*
*Fees are per
person, per workshop. Independent individuals are included in the
<$250,000 level. All workshops require pre-registration. No registration
is guaranteed until payment is received, Workshop fees cover material
and refreshments.
| To
Register: |
(through ProArtsTickets) |
| |
Online: |
ProArtsTickets |
| |
By
Phone: |
412.394.3353
|
| |
By
Fax: |
412.394.4280 |
| |
By
Mail: |
The
Arts Council Workshops, 707 Penn Avenue, 2nd Floor Pittsburgh
PA, 15222-3401 |
For more information,
please contact Susan
Blackman, Director of Arts Programs.
|
