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American
Jewish Museum - $5,000
To launch an online version of its primary publication
with enhanced features, conduct an audience survey
of expectations and needs, and hire a web development
consultant to analyze survey results and make improvements
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Autumn
House Press - $5,000
To enhance its its organizational website and on-line
poetry journal, Coalhillreview.com, and to build
connections with a younger, digitally-oriented national
audience through interactive web mechanisms that
can respond to rapid changes in the publishing industry
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Craftsmen's
Guild of Pittsburgh - $3,875
To prepare guild members and the extended local
art commyunity for the eminent switch to digital
imaging and web marketing through educational outreach
workshops
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Pittsburgh
Jewish-Israeli Film Festival - $5,000
To enhance and diversify its audience by creating
the "Jewcy Film Series" for young adults
(21-31) and the "Young Adult Advisory Committee,"
whose members will choose the films and plan the
four events that make up the series each year
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Artists
Image Resource - $5,000
To produce four videos that document its production
and outreach activities, for inclusion in its newly-designed
website.
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Calliope:
The Pittsburgh Folk Music Society - $5,000
To mail a Calliope School advertisement/response
card to prospective students before each semester
in the 2009, based on households identified in its
recently completed market research and marketing
plan.
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Renaissance
City Choirs - $5,000
To develop performance audio/video content, and
to upgrade its website with capabilities for streaming
media, online credit card processing and ticket
sales.
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Kelly-Strayhorn
Theater - $3,475
To design collateral material to promote its new
"Kelly Strayhorn Presents" programming
series in 2009.
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Squonk
Opera - $5,000
To plan, produce and strategically distribute materials
from their new, free festival show "Astrorama,"
including a trip to NYC in January 2009 for the
Association of Performing Arts Presenters Conference
to showcase those materials.
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Dance
Alloy Theater - $5,000
For an advertising campaign specifically targeted
to grow participation and awareness of its programming
with young, urban professionals in the greater Pittsburgh
region.
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Mattress
Factory Museum of Art - $5,000
To explore mobile technology as an audience development
tool, in partnership with DeepLocal, an interdisciplinary
software design, development and strategy studio.
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Pittsburgh
Irish & Classical Theatre - $5,000
To create new audience development tools focused
on enhanced group sales, to be implemented during
the 2009 season |
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SLB
Radio Productions, Inc. - $3,900
To expand its Birthday Club by creating a kiosk
that Children's Museum visitors can use to submit
on-air birthday announcements, and to publicize
student performance opportunities in its "Youth
Expression Hour," through direct outreach to
teachers and classroom posters. |
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Attack
Theatre - $3,750
To design and create web and print materials that
market its menu of dance-based performance and audience
engagement programs to local, national and international
museums and galleries. |
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Opera
Theater of Pittsburgh - $5,000
To implement an extensive outreach program around
the opera "Porgy & Bess," partnering
with local community organizations to hold promotional
events and open rehearsals at the Greater Pittsburgh
Coliseum with the goal to increase local attendance
at the opera. |
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Stage
62 - $5,000
To expand its younger audience via a marketing campaign
and targeted Children's Show, designed to infuse
children at an early age with a love for theater. |
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