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Silver
Eye Center for Photography -
$5,000
For
a new summer marketing project designed to reach
young adults who visit, work and live in the Southside,
currently an underrepresented audience segment for
Silver Eye. |
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Associated
Artists of Pittsburgh - $4,500
To leverage the heightened activity and visibility
of Associated Artists' Centennial year to reach
younger audiences through new media, social media
and guerilla marketing tactics.
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Gateway
to the Arts - $4,500
To launch family outreach programs that educate
and engage parents in quality arts learning for
their children.
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Pittsburgh
Arts & Lectures - $4,500
To establish a new mailing list based on the STAR
Database reseach, to increase annual subscribers
to The Drue Heinz Lectures.
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Quantum
Theatre - $4,500
To grow partnerships with support organizations
in host neighborhoods that will gain new attendees
for Quantum and maximize Quantum's impact in the
neighborhoods.
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New
Hazlett Theater - $4,250
For a targeted mailing initative designed to capitalize
on a profile generated by the elliot marketing group,
which targets potential ticket buyers based on past
buying habits.
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Creative
Nonfiction - $4,173
To launch a campaign that develops relationships
with MFA students in creative writing programs around
the country, engaging them as readers and potential
contributors.
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Kuntu
Repertory Theatre - $4,000
To present a spoken word outreach program withtwo
playwrights from the next theatre production, in
order to increase audience attendance by the 18-35
age group.
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Pittsburgh
New Works Festival - $4,000
For a multimedia campaign to reach university students
and a print campaign to expand its audience to surrounding
neighborhoods, and for the creation of a new database
to manage subscriber information.
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Pittsburgh
Playwrights Theatre Company - $4,000
To generate a list of potential patrons through
organizational partnerships, create a database to
manage patron data and send a targeted mailing based
on best prospects.
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Union
Project - $4,000
To create and implement a re-branding campaign for
inter-generational art classes, workshops and ceramics
cooperative aimed at reaching families living in
East liberty and Highland Park.
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Society
of Contemporary Craft - $3,963
For a tactical marketing plan to reach participants
in the DIY movement ages 18-35, utilizing mobile
technology, interactive web applications and print
media.
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Latin
American Literary Review Press - $3,400
For four inter-related audience development projects,
including website enhancement, development of an
electronic catalogue, development and distribution
of electronic advertisements and local outreach
events.
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Afro-American
Music Institute - $3,250
To provide three open house activities to families
with children in the Homewood community, to engage
them in the arts and programs that AAMI offers for
children.
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City
of Asylum - Pittsburgh - $3,250
To create and maintain a comprehensive, web-based
calendar of literary readings in the greater Pittsburgh
area, from which it will build a database of presenters,
authors and audience.
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League
of Electronic Musical Urban Robots - $3,250
To develop professionally-designed marketing materials
to market their interactive musical robotics installation
to children's and science museums.
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Nego
Gato, Inc. - $3,250
For a campaign to increase participation by youth
in the Hill District and East East End communities,
and to grow national opportunities for touring.
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Pittsburgh
Society of Illustrators - $3,250
For a one-day illustration conference that deepens
awareness of illustration among high school students,
art instructors and creative professionals in allegheny
county.
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River
City Brass Band - $3,250
For a campaign to market River City Brass Band's
'flex plan' ticketing option to lapsed subscribers
and frequent single ticket buyers.
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The
Legacy Arts Project - $3,250
To attract new audiences through community outreach
to areas not usually targeted, by use of the website,
mini performances and a pilot mailing to new zipcodes.
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