April 2008 Events

> Last Days Cafe: Resources for Artistic Touring
> Branching Out: Emerging Strategies to Reach New Arts Patrons
> Gifts that Keep Giving: Creating Sustainability within Your Nonprofit
  > Art, Activism & Equity Symposium
  > Best Practices in Securing Corporate Sponsorship
  > Increasing Your Web 2.0 Marketing Success

Last Days Cafe: Resources for Artistic Touring
   
  Date: Wednesday, April 30, 2008 5-8 pm
  Place: New Hazlett Theater, 6 Allegheny Square, North Side
    Representatives from Pennsylvania Performing Arts on Tour (PennPAT)
     
  Last Days Cafe is a casual "salon" held on the last day of each month that features time for networking, refreshments and a brief program at 6:15 pm. This month features information about Pennsylvania Performing Arts on Tour (PennPAT), which increases opportunities for professional, Pennsylvania-based performing artists to obtain successful touring engagements.
   
  This event is FREE. No registration is required.
   

Branching Out: Emerging Strategies to Reach New Arts Patrons
   
  Date: Tuesday, April 29, 2008 5-8 pm
  Place: Union Project, 801 N. Negley Avenue, East Liberty
    Jeremy Kraus, City Theater
Hilary Brown, Union Project
Suzanne Pace, Social Innovation Accelerator
Larkin Werner, Wall-to-Wall Studios
     
  The newly-formed Pittsburgh Emerging Arts Leaders Network invites you to its first, quarterly networking event. If you are an emerging arts manager in the visual or performing arts, this is a great chance to hear some success stories from your peers who have found creative ways to reach new audiences across age, gender and racial lines.
   
  The discussion will explore Audience Diversification through creative marketing and targeted programming. Jeremy Kraus and Larkin Warner will provide case studies-from the lo-fi to the high tech-of inventive marketing efforts that have effectively crossed traditional barriers. Suzanne Pace and Hilary Brown will offer examples of how strategic programming choices can connect organizations to patrons who might be hard to reach. Providing an arena for open and honest discussion, professional growth and problem solving, this evening will provide Arts Managers the opportunity to expand and deepen their peer network in the Pittsburgh area.
   
  Registration Fee: $5
   

Gifts that Keep Giving: Creating Sustainability within Your Nonprofit
   
  Date: Tuesday, April 22, 2008 9-11 am
  Place: Benedum Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown
    Lianne Sheplar, Merrill Lynch
     
Moving beyond the day to day challenges of running a nonprofit can be difficult. But when do you decide to start planning for the long-term legacy of your organization? Learn the benefits of beginning and managing an endowment to attract more donors to your organization. Whether you are thinking about establishing an endowment or have run into difficulties in managing your existing endowment, come learn the benefits of endowment strategies to drive your organization to long term success!
   
  Registration Fees*
Individuals or Organizations with <$250,000 annual budget: $20 ($15 members)
Organizations with >$250,001 annual budget: $30 ($25 members)

Art, Activism & Equity Symposium
   
  Date: Friday & Saturday, April 18-19, 2008
  Place: New Hazlett Theater, 6 Allegheny Square, North Side
    Heather Arnet, Women and Girl’s Foundation
Vanessa German, Slam Poet and Visual Artist
Faythe Levine, Author of Handmade Nation (2008)
Elizabeth Perry, Technology Integration Specialist, Ellis School; New Media Artist
Others to be Announced
  Performances by: Soma Mestizo
The Guerrilla Girls
Nicole Reynolds
     
  The New Hazlett Theater, Greater Pittsburgh Arts Council and the Women and Girls Foundation present a dynamic symposium, Art, Activism & Equity, as part of the “Women in the Arts” Festival. The symposium will explore solutions regarding Southwest Pennsylvania’s embarrassing record of women’s compensation rates, build networks among Pittsburgh’s emerging and established arts leaders while celebrating our region’s unique strengths as a center for individual accomplishment. The program will also explore politics and feminism and will encourage local action, connection to resources and coalition building.
   
  Registration
For a full schedule or to register visit www.newhazletttheater.org.
   

Best Practices in Securing Corporate Sponsorship
   
  Date: Monday, April 14, 2008 9am-Noon
  Place: Benedum Center, Studio B, 719 Liberty Avenue, Downtown
    John Federico, City Theatre
Jennifer Johnsen-Nazareth, State Farm Insurance
Chris Taylor, Three Rivers  Arts Festival
     
  Bringing together a model case study, a corporate funder, and the latest information from the authoritative conference on sponsorship, this workshop will provide you with strategies for soliciting corporate sponsors for your arts events. John Federico will reveal the workings behind City Theatre's successful marketing campaign for Honus and Me, a partnership that involved Dick's Sporting Goods, the Pittsburgh Pirates and the Pittsburgh Tribune-Review and which resulted in more than half of all tickets bought by first-time buyers.
   
  Drawing on 7 years experience managing corporate grantmaking, Jennifer Johnsen-Nazareth will present the five criteria that State Farm looks for in funding requests, including tips for how to approach a corporation and examples of successfully funded projects. Chris Taylor will present fresh ideas about how to enrich corporate partnerships using emotional connections; he has just returned from the annual conference of IEG, the worldwide authority on sponsorship strategy, valuation, research and training.

Increasing Your Web 2.0 Marketing Success
 
  Date: Friday, April 4, 2008 9:30-11:30 am
  Place: Benedum Center, 719 Liberty Avenue, Studio B, Downtown
     
  You'll be treated to a session showing how to run your own email marketing campaigns better, faster and cheaper. Also, learn how you can easily execute and incorporate various new Web 2.0 media such as blogs, wikis and more into your marketing!
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