Welcome to 2025—a year brimming with both promise and complexity for the cultural sector. Technology is reshaping how we communicate, connect, present, and create. For arts organizations, these innovations offer a chance to not only meet audiences where they are but to envision entirely new possibilities for operations and delivery.
At the Greater Pittsburgh Arts Council, we see technology as more than just tools; it’s an opportunity to advance our mission and empower the region’s cultural landscape. Yet, we also recognize the risks and responsibilities that come with these advancements. Let’s explore how we, as a community, can thoughtfully leverage technology to empower the arts.
Expanding Opportunities with Technology
Technologies such as artificial intelligence (AI), virtual reality (VR), and data analytics are transforming the arts in exciting ways. Imagine AI streamlining administrative tasks so that arts workers can focus on creativity, connection, and strategy. Envision VR breaking down physical barriers, allowing audiences from across the globe to immerse themselves in Pittsburgh-based performances and exhibitions. Or consider how data analytics can guide strategic decisions by revealing what audiences truly value.
New digital initiatives coming soon to the Greater Pittsburgh Arts Council include partnerships with EcoMap Technologies and SkillBuilder.io
At the Greater Pittsburgh Arts Council, we are leading by example with initiatives that reflect our curiosity and hunger to innovate. Initiatives we are slated to launch in early 2025 include:
Online Resource Map: We have partnered with EcoMap Technologies, a Baltimore-based tech company, to develop a comprehensive, accessible platform that efficiently distributes information about resources, opportunities, and assets within the Greater Pittsburgh arts ecosystem. This digital tool will empower artists, arts workers, and organizations to navigate the sector more efficiently. It’s worth noting that Smitha Gopal, the COO of EcoMap Technologies, is a Pittsburgh native.
AI- Powered Events Calendar: As part of our technological advancements, we will leverage EcoMap Technologies’ expertise to utilize AI data mining to generate an online events calendar. This innovative tool will automatically aggregate event information from various sources, sparing event producers the hassle of manually adding their details to yet another platform. By leveraging AI, we aim to create a more seamless and inclusive way to promote arts and cultural activities across our community.
Wellness Assessment Tool: Also in collaboration with EcoMap Technologies, we are developing a comprehensive tool that will measure and actively monitor the health and sustainability of Greater Pittsburgh’s nonprofit arts sector and the organizations that comprise it. This tool will provide critical insights into the financial stability, operational capacity, and overall well-being of arts organizations, enabling stakeholders to make data-driven decisions that enhance the sector's long-term viability.
AI-Powered Concierge: We’ve partnered with SkillBuilder.io, a Pittsburgh-based AI company launched out of Carnegie Mellon University, to train our first digital concierge to serve as a guide for artists, non-profit arts organizations, and community members interested in the arts who visiting our website and social channels. Artzy (AI) can answer routine inquiries or point visitors to valuable resources in real-time, 24/7/365, saving the staff hundreds of hours a year and freeing our team to tackle more strategic challenges as well as improve quality of life and reduce burnout.
These efforts are just the beginning. By leveraging technology thoughtfully, we aim to be an innovator within our field and set a standard for how arts councils nationwide can embrace technology while staying true to their mission.
“Technology has the potential to break down barriers and create stronger, more connected arts ecosystems,” says Sherrod Davis co-founder and CEO, EcoMap Technologies. “Partnering with the Greater Pittsburgh Arts Council allows us to support a cultural sector that values accessibility, equity, and innovation, helping the arts community in Pittsburgh thrive for years to come.”
Navigating Ethical Considerations
The path to technological integration is not without hurdles. Automation can inadvertently deepen inequities, while digital innovations may leave behind those without reliable internet access. AI systems, in particular, require ongoing oversight to ensure they do not perpetuate racial and gender biases. For example, AI algorithms used in audience engagement could unintentionally exclude underrepresented groups if not carefully monitored for biased data inputs. Similarly, tools designed for personalized recommendations might reinforce stereotypes rather than celebrate diversity.
“Technology has the potential tobreak down barriers and create stronger, more connected arts ecosystems.” – Sherrod Davis co-founder and CEO, EcoMap Technologies
Additionally, the preliminary phases of training and rolling out AI demand significant staff time and resources. Team members must review and validate that the information shared by AI systems is both accurate and reflective of the organization’s tone and values. This involves not only technical expertise but also a commitment to ethical and inclusive practices to ensure technology serves as a bridge rather than a barrier.
To navigate these challenges, organizations must anchor their technological ambitions in their core values. Accessibility, equity, and sustainability should guide every decision, ensuring that technology truly empowers all stakeholders. For instance, ensuring equity in AI applications involves:
Ethical Training Matters: When choosing AI platforms, it’s essential to research their training methods. Ethical training that prioritizes diversity, equity, and inclusion across gender, race, sexual orientation, accessibility, and other dimensions is vital. Moreover, partnering only with AI platforms that have clear, stated policies on their training materials—particularly those that ensure they are not using unauthorized artwork to generate AI images—is a step toward fostering ethical AI usage.
Regularly Reviewing AI Systems for Biases: Continuously audit algorithms to identify and mitigate biases, such as those related to race, gender, or socioeconomic status. For example, if an AI tool recommends events or resources, validate that the recommendations are diverse and inclusive of underrepresented groups.
Ensuring Data Representation: Curate datasets to include diverse voices and perspectives. For instance, when training AI to support audience engagement, include data from all community demographics, especially marginalized groups, to ensure equitable representation.
Accessible Design Practices: Implement accessible user interfaces in AI-driven tools, such as ensuring screen-reader compatibility and multilingual support. This could mean an AI concierge offering guidance in multiple languages or ensuring visual elements meet accessibility standards for users with disabilities.
Transparent Decision-Making: Share how AI-driven conclusions are reached, empowering stakeholders to understand and trust the technology. For example, when using AI to analyze audience trends, explain the metrics and reasoning behind specific insights.
Community Input and Feedback: Actively engage community members, especially from underserved populations, to guide AI implementation. Host workshops or surveys to understand their needs and ensure the technology aligns with their expectations.
Preserving Artistic Integrity: While the possibilities with AI are vast, taking a stand against AI-produced artwork—or at the very least ensuring partnerships with ethically aligned platforms—reflects a commitment to preserving artistic integrity and respecting the rights of creators.
Furthermore, it is critical to acknowledge that AI is still in its early stages, and there are significant improvements to be made. Work created by AI should always be fact-checked by a human to ensure accuracy. This ensures that the content aligns with organizational values and avoids potential missteps due to misinformation.
Entry Points for Integrating Technology
For organizations ready to embrace new technologies, here are 20 actionable steps to guide and support your efforts.
Conduct a technology audit to assess current tools and identify gaps.
Develop a digital strategy aligned with organizational goals.
Explore AI tools to automate repetitive administrative tasks.
Implement a customer relationship management (CRM) system to improve audience engagement.
Use data analytics to understand audience demographics and preferences.
Adopt project management software to streamline team collaboration.
Invest in virtual or augmented reality for immersive audience experiences.
Pilot live-streaming platforms to expand event reach.
Leverage social media analytics for targeted marketing campaigns.
Create digital archives for better content management and accessibility.
Experiment with chatbots to handle routine website inquiries.
Utilize online learning platforms to deliver educational programming.
Deploy email marketing automation for personalized communication.
Explore blockchain for transparent and secure ticketing systems.
Develop mobile apps to enhance audience interaction during events.
Integrate accessible design principles into all digital offerings.
Research cybersecurity measures to protect organizational data.
Train staff in digital tools to build internal capacity.
Collaborate with tech companies or universities for tailored solutions.
Regularly review and update digital strategies to stay relevant.
Why the Arts Must Embrace Technology
The arts have always been a mirror to society, reflecting our values, struggles, and aspirations. In this rapidly changing digital age, embracing technology is not just an option—it is imperative. Technology can expand access, deepen engagement, and ensure that the arts remain a vital part of our shared cultural fabric.
In this rapidly changing digital age, embracing technology is not just an option—it is imperative.
“We’re thrilled to partner with the Greater Pittsburgh Arts Council to introduce AI that enhances human potential rather than replacing it,” says Adam Paulisick, CEO of SkillBuilder.io. “At SkillBuilder.io, we believe technology should empower organizations to make a bigger impact while freeing staff to focus on the work that truly requires their lived experience and expertise.”
At the Greater Pittsburgh Arts Council, we are committed to fostering a tech-forward arts sector that balances innovation with intention. We are also grateful for the support of the Pennsylvania Council on the Arts and the Allegheny Regional Asset District for their investments in these technological advancements. By leveraging these tools, we can reach wider audiences, amplify diverse voices, and secure the sustainability of the arts for generations to come.
So, let’s embrace this moment with curiosity, courage, and due diligence. The future of the arts depends on how we adapt and innovate today. Together, we can create a thriving, connected cultural community where technology serves as a partner in creativity, not a replacement for it.
Demystifying the Arts is a new arts & culture column from Patrick Fisher, CEO at the Greater Pittsburgh Arts Council. "In this column, I hope to directly demonstrate the value of the arts, provide resources to the artists and culture organizations we serve, and bring communities in on the act of creating." If you have a question or topic you'd like to see addressed in a future column, we'd love to hear from you! Email feedback and ideas to pfisher@pittsburghartscouncil.org.
